About the project
The case, start to finish
I created Lumina Projectors as a complete dropshipping e-commerce experiment, built around a viral product: a star projector. I developed the site, set up the brand presence and created TikTok and Instagram profiles.
I produced videos based on trends and on competitors' creatives, tested formats, and ran paid ads to validate interest and understand how the audience behaved.
The project gave me real practice in video editing, trend research, analysing what content performs, and turning creatives around quickly. In the end it was clear that success needed more consistency and more time iterating — and that was the biggest lesson: the product can be good, but it's the daily execution that decides.
Skills developed
Video editingContent marketingCompetitor analysisAd creationProduct and market validation